品牌介紹
FRAMESI: A RENOWNED HISTORY AND PHILOSOPHY
15 years ago
1. a family owned and run company devoted to the beauty of hair for over a half century
2. an objective that began and grew exclusively for the professional market
3. a mission geared specifically towards the success of the hairstylist
4. an organization that provides everything the hairstylist requires - ranging from products to technical aids, salon furnishings, professional attire, fashion and trend collections, major events and all inclusive training and professional guidance
5. the appeal of “Made in Italy”, a taste and style that is the expression of an art, a fashion and creativity, a quality that is appreciated worldwide
6. the prestige associated with a multi-national company with support, offices, distributors, agencies and production units on every continent
7. the passion of a team of people all sharing the same ideals
8. the strength of a work group with concrete and measurable objectives for growth and progress
9. the encouragement given to individual abilities, and respect for the distinctive characteristics of each and every individual
10. the value of the personal touch in every relationship and project
11. a company culture based on loyalty, honesty and openness
FRAMESI: UNEQUALLED QUALITY AND IMAGE
12. products with quality standards that rate amongst the highest in the sector
13. vast resources dedicated to the research and development of highly advanced formulations
14. state-of-the-art production technologies
15. highly specialized staff for preparation and production
16. collaboration with prestigious Italian universities and major American scientific institutes
17. high quality ingredients subjected to continuous chemical and micro-biological checks and testing
18. sixty-five control tests performed prior to bringing a product to market
19. maximum hygiene and safety in the production and packaging of all formulations
20. in-depth market research that takes into account the needs of the hairstylist as well as the end user
21. packaging designs that are both functional and elegant
22. comprehensive literature on product features, performance and instructions for use
23. effective communication aids designed to engage the customer
FRAMESI: PROFESSIONAL HAIRSTYLING
24. Italian Style Framesi and Italian Style Energy - two distinctive styling teams whose skills are recognized around the world
25.“fashion projects” founded on multi-disciplinary studies are released every six months, using the feedback from experts that are engaged from various sectors to analyze society, tastes and fashion trends that
influence choices being made by the public
26. the“Collection Concept” has proven to be the most effective process to promote the specialized nature of hair styling by providing guidelines and proposals motivated by new trends in styling and colouring techniques
27. a work method successfully tested for over 25 years
28. comprehensive beauty service that offers salon customers complete professional advice
29. all the required tools and aids for the full in-salon fashion experience: technical manual, collection book, DVD, posters, news and large banners
30. hairstyling solutions that are portable, flexible and easy to personalize
31. the fascination of major shows that attract professional operators from around the world
FRAMESI: ALWAYS IN SYNC WITH THE TIMES
32. the reliability of solid experience and the advantages of a clear and open vision of the future
33. competent and professionally recognized teachers and instructors
34. a calendar of over 1000 scheduled courses and seminars
35. course subject matter that is complete as it relates to the hairstyling profession from both the styling and business aspects
36. effective and proven industry teaching methods
THE FRAMESI CUSTOMER IS ALWAYS A SPECIAL CUSTOMER
37. direct and personal relationship promotes mutual growth and understanding
38. a personalized approach that strengthens the bond for a business association
39. expert technicians for complete professional advice both before and after sales
40. the acknowledged right to always receive the assistance of a qualified sales force
41. a genuine interest in the success of the salon
42. a commitment to develop the salon's strong points and overcome negative issues
FRAMESI PROJECTS: CUSTOMIZED TRAINING PROGRAM FOR THE BEST HAIR DESIGNER
43. creative development plans from conception to realization
44. unique initiatives designed to enhance the prestige of the image of an individual salon
45. short, medium and long-term projects for improving management, marketing, quality of staff, work methods and fashion offerings
46. targeted campaigns that give visibility to the salon by using customized promotional aids
47. a precise study of the contents, form and timeframes of communications to improve the use of these resources
FRAMESI EVENTS: SUCCESS TAKES THE STAGE
48. a reserved seat is always available at major Framesi events for the hairstylist who keeps abreast of fashion
49. prestigious and innovative appointments
50. many unique experiences ranging from the spectacular presentation at Cosmoprof to the annual Fashion Show
51. organization and content designed by top professionals from various sectors to meet the needs of the hairstylists
52. the opportunity to meet with colleagues from around the world for meaningful exchanges of ideas and sharing of experiences
FRAMESI SUPPORT: OBJECTIVE "MAXIMUM EFFICIENCY”
53. availability of all supplies used in today's salons to meet the technical and communication needs of the hairstylist
54. recognizing the ever-increasing importance of merchandising materials to support the salon market economy
55. Framesi Interiors: refined design for comfortable and functional furnishings
56. Framesi Fashion: the fashion for staff that personifies the image of the salon
57. Framesi Accessories: professional, ergonomic, high quality tools designed for safety and efficiency in the salon workplace
FRAMESI: A FUTURE OF CERTAIN SUCCESS
58. an evolving business that is both dynamic and innovative
59. the certainty of a reliable, exclusive partnership
60. Framesi: just for you.
